Practice complex technical discussions, justify capital equipment investments, and navigate multi-stakeholder industrial sales processes.
Manufacturing and industrial equipment sales require deep technical expertise, the ability to build compelling ROI cases for six- and seven-figure capital investments, and skills navigating lengthy multi-stakeholder buying processes. Our AI-powered training platform accelerates technical knowledge ramp time and gives your sales team unlimited practice mastering complex equipment demos, financial justifications, and service conversations with plant managers, engineers, and executives.
Transform your sales performance with AI-powered training designed specifically for manufacturing organizations.
Shorten capital equipment sales cycles by 41% with proven buying process navigation
Accelerate technical knowledge ramp time by 2.7x through hands-on specification practice
Increase deal close rates by 37% with effective multi-stakeholder selling strategies
Boost service contract renewals by 44% through confident support and maintenance conversations
Master complex ROI calculations featuring labor savings, productivity gains, and energy efficiency
Build technical credibility with plant managers, engineers, and production supervisors
Navigate 6-18 month sales cycles involving operations, engineering, procurement, finance, and C-suite

Understand the specific obstacles your sales team faces and how our training addresses them.

Manufacturing equipment sales require understanding specs, capabilities, output rates, and maintenance requirements. Reps must speak the language of plant managers and engineers.
Industrial equipment involves six- and seven-figure investments. Sales teams must build compelling business cases with ROI, payback periods, and productivity improvements.
Manufacturing deals take 6-18 months with multiple stakeholders: operations, engineering, procurement, finance, and C-suite. Navigating this complexity is challenging.
Buyers worry about machine downtime, maintenance costs, parts availability, and technical support responsiveness. Building trust in post-sale support is critical.
Our AI-powered training platform provides targeted solutions for every challenge your manufacturing sales team faces.
Practice explaining equipment capabilities, throughput rates, and technical specs to AI personas representing plant managers, engineers, and production supervisors. Get feedback on clarity and credibility.
Train on calculating and presenting ROI through labor savings, productivity gains, reduced waste, and energy efficiency. Practice defending capital investments to skeptical CFOs.

Role-play scenarios where you pitch to engineers focused on specs, operations teams concerned about ease of use, and executives prioritizing financial returns. Tailor your message to each.
Simulate conversations where prospects question your maintenance capabilities, parts availability, and service response times. Practice building confidence in your long-term support.
Practice real-world conversations with AI personas that simulate your most important sales situations.
Practice your discovery questions with a plant manager evaluating new production equipment. Uncover pain points, current capabilities, budget constraints, and decision timeline.
Role-play a technical demonstration where engineers ask detailed questions about machine specs, output rates, maintenance requirements, and integration with existing systems.
Train on presenting the financial case for your equipment to a CFO skeptical about the payback period. Practice articulating ROI through labor savings and productivity improvements.
Simulate negotiating a multi-year service contract where the prospect wants pricing concessions and expanded SLAs. Balance profitability with customer satisfaction.
Get answers to common questions about AI-powered sales training for manufacturing.
Our AI personas ask detailed technical questions about equipment specs, output capacity, and integration requirements, just like real plant managers and engineers. You practice explaining complex technical concepts clearly, and the AI provides feedback on credibility and persuasiveness.
Yes! You can upload your equipment specifications, technical manuals, performance data, and ROI calculators. The AI creates realistic scenarios specific to your machinery, whether it's CNC equipment, packaging lines, or automation systems.
We include scenarios for every stage: needs assessment, technical evaluation, ROI justification, procurement approval, and contract negotiation. Reps practice maintaining momentum through long cycles and recognizing early warning signs of stalled deals.
Join sales teams using Upscill to close more deals, onboard reps faster, and build consistent sales excellence across your organization.